Looking for a Local Digital Marketing Agency?

5 Tips for finding a local digital marketing agency 

When looking for a digital marketing agency, offering SEO marketing services, or Paid Advertising management, we recommend the following tips.

Smaller is often better Small agencies or even solo freelancers are often going to be better value for money than bigger agencies.
There are a lot of Google SEO experts, Google Adword and Facebook Marketing Managers who work either at home or small offices with one or two other people.  They can give you a more personalised service.
The possible downside is they may not have time to work with you straight away.

If you work with one of the bigger online marketing agencies you will most likely have to pay a lot more because their over heads are higher. They probably have prime location offices and a number of extra staff that means they will charge you a lot for their marketing services.
Bigger agencies will also offer a number of cookie cutter packages that may not be entirely suitable for your local business. They tend to work as a kind of production line and you wont get a dedicated on call account manager unless you are tied into an expensive monthly retainer.

Don't buy SEO packages!
There are many people selling SEO packages, but there is very little chance of longterm success if you buy these packages.
This is because every business is different and every business needs for different keywords in order to succeed.
Every keyword has a different level of competition , so without truly assessing the competition of your keywords it is not possible to offer you an effective service, or give you an accurate timeframe or price.

Insist on a results based marketing contract.

Sure you will have to pay your agency to start your work but make sure that you agree on the results that you want you internet marketing agency to achieve.

Some agencies will give you a guarantee that they will get you a result or they will refund your money.

This will take the risk out of spending a lot of money or your local marketing campaigns.

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Focus on ROI not on other metrics

There is no point in getting excited about, Ranking on page one, cheap clicks and high click through rates if your visitors are not converting.
What ever you spend on your Seo services or paid advertising campaigns, they should give you a positive Return on Investment. Insist that your marketing consultant lays out a clear marketing plan for you.

Find out who your marketing agency has worked with before

Its always good to find out if your SEO consultant or PPC expert has worked with other people in your local niche.
For one you want to know if they really can get you results, and if they are recommended.
You also want to know if they are potentially working for your competition.
It's advisable to only work with an agency who only takes on one client in your specific niche.